A New Buttermilk Drink from Yörsan

Yörsan, one of the leading food producers in Turkey, takes an important place among the buttermilk (ayran, yogurt drink) producers. The company, in its adventure that has started with the slogan from tradition to future, continues to produce all the product types under its trademark in its own premises with a modern technique and technology that can be said is above the European norms. Yörsan constantly adds new tastes to its wide product range, consisting of rich product types, in the category of ayran, Yorsan has released to the market its new product Yorsan Yayik Ayran (Buttermilk Drink) in packages of 200 ml and 300 ml. The Yayik Ayran contains no additives and is highly nutritional, has a specific pleasant, aromatic smell and taste. Besides the Yorsan Yayık Ayran, the Ayrans of Yorsan are available in the market in 500 ml, 1000 ml and 2000 ml plastic bottles and in 200 ml, 220 ml and 300 ml plastic cups. Yorsan produces ayran in varieties that can be consumed at every meal or between meals, and it continues purchasing new process lines and new investment projects in line with its growth targets. In Turkey countrywide Yorsan distributes its products via 10 regional offices and approx. 40 dealers and lastly it has increased the number of its regional offices to 11 with Edremit Regional Office in Edremit Organized Industrial Site. In Susurluk it gives services with 1 factory sales store and produces with the quality concept of TS- EN- ISO 9001:2000 Quality Management System and TS ISO EN 220000 Food Safety Management System.

The best advertisement is made by a satisfied customer

Why are we prompt to express our complaints and why are so stingy in our compliments? Researches point this way, too. While complaint is more often expresses, people seem to be mush less prone to express satisfaction. In order to increase this rate by an exception, let us quote an experience of our reader Semih Aydın, about a cheese he had bought from Yorsan’s Susurluk Sales Factory. The cheese is bought from Susurluk and two days later the box is opened in Istanbul. However, when they encounter a different taste from the one they are used to, they give uup eating the cheese and send a complaint message over the Internet to Yorsan. The date is 29 May 2006. The next day a reply is received. The home Addresss is requested and on 1 June 2006 the spoilt cheese is replaced with a new cheese. For years we have been stopping by in Susurluk on our way south. Therefore I was able to observe the change in the organization. Nowadays we are witnessing a local trademark ascending to the national category. Since a long time I have been seeing products in Yorsan packing. However, consumers like me still are not permanent customers of Yorsan, which they still see as a pull-up resting place. In order to pass more quickly the perception change, the company should not cease its communication works.

Yörsan Has Lost Its Founder

The funeral of Sebahattin Yörük, who passed away yesterday in Ankara at the hospital where he was treated, will be held today. Sebahattin Yörük, the founder of Yorsan, who has brought tens of cheese types to our tables, such as Diyarbakır braided cheese, Vat herby cheese, Cyprus haulm, Izmir bryndza cheese, has been defeated by pneumonia. Yörük, who was the Board of Directors Chairman of Yörsan Gıda Mamülleri Sanayi ve Ticaret A.Ş., situated in Susurluk, was hospitalized 47 days ago in the intensive care unit and yesterday early morning he passed away. The funeral of Yörük, 63, will be held today with a funeral ceremony to be attended by the President of the Assembly Bülent Arınç and the Minister of Justice Cemil Çiçek, in Ankara Karşıyaka Cementary. Sebahattin Yörük is a person, who has great contributions for the survival of the Turkish cheese culture and for spreading it to the world countries. His researches and works have prevented the traditional types from being forgotten.